Key Highlights:

  • Shilpa Shetty joined the viral "VIBE" dance trend, sharing a video of herself dancing on a yacht.
  • She cheered for Kunal Kemmu, Preity Zinta, Sparsh Shrivastava and debutant Vanshika Dhir in her caption.
  • Preity Zinta revealed she juggled a hectic schedule between shooting in India and being with her children in the US.
  • Zinta said she was drawn to the project after finding the script genuinely funny during her first read.
  • "VIBE," directed by Kunal Kemmu, also stars Preity Zinta, Sparsh Shrivastava and Vanshika Dhir, releasing in theatres on September 18.

Shilpa Shetty Joins the Viral Trend

Actress Shilpa Shetty has added her own energetic spin to the ongoing "VIBE" trend, using the viral challenge as an opportunity to cheer on actor-filmmaker Kunal Kemmu and actress Preity Zinta ahead of their upcoming film's release. Taking to Instagram, the "Hungama 2" actress shared a video of herself performing the trend, dressed in blue jeans and dancing aboard a yacht, executing the song's signature hook step with her characteristic energy and adding her own playful twist to the challenge.

A Caption Full of Shoutouts

In her caption, Shilpa extended personal encouragement to each of the film's cast members by name. "Bitten by the #VIBE bug @kunalkemmu fab stuff, can't wait to see the film See, @realpz, I did it! Hope it was #Goodenuf Now wanna see Gene do it All the best, @vanshika.dhir! So proud of you @shrivastavasparsh, loving your moves! Over to you, @sakpataudi wanna see how you do it," she wrote, effectively turning her trend participation into a promotional gesture for the film while also passing the challenge on to others.

Why Viral Trends Have Become Film Promotion Tools

Shilpa's participation reflects a now-familiar pattern in Bollywood promotions, where a film's associated dance or audio trend spreads beyond the core cast to industry peers, amplifying visibility organically through social media rather than relying solely on traditional press campaigns. When established stars like Shilpa engage with a trend tied to an upcoming release, it extends the film's reach to their own follower base while lending an air of organic enthusiasm to what is, at its core, a promotional activity timed closely to the film's release date.

The Film and Its Cast

"VIBE" features Kunal Kemmu in the lead role alongside Preity Zinta, Sparsh Shrivastava, and debutant Vanshika Dhir, bringing together an established star pairing with newer talent making their screen debut.

Preity Zinta on Balancing Two Continents

Speaking separately and exclusively to IANS about her experience shooting the film, Preity Zinta opened up about the demanding schedule she had to manage, splitting her time between professional commitments in India and her responsibilities toward her children, who are based in the United States. "I was already doing something intense, so I wanted to balance that out by doing something fun. And if it's hectic, yes, it is hectic because my kids are in America, so I had to shuffle between the two countries. But it was worth it. It was a lot of hard work, a lot of fun, a lot of discovery. So yes, I enjoyed it," she said.

What Drew Her to the Project

Reflecting on her initial reaction to the script, Preity described a strong personal connection to the material's comedic tone. "When I first read the script, I really enjoyed it. I laughed a lot. Toh mujhe laga, agar main as an actor itna has rahi hoon, so I'm sure once the actors perform in it and it's put together, it'll be wow. And it's a fun vibe, a fun ride, as you'd say. So definitely, it was based on the script," she said, indicating that her personal amusement while reading the material became a key factor in her decision to take on the role.

Release Details

Directed by Kunal Kemmu, "VIBE" is set to arrive in theatres on September 18, with the film's viral promotional trend, now embraced by stars beyond its core cast, continuing to build visibility in the days leading up to its release.