Mumbai, August 7 — Veteran playback singer Sonu Nigam has ventured into the Hindi-Haryanvi music space for the first time with his latest song Chunni.
Talking about the track, the Kal Ho Naa Ho singer said music has always been a way of celebrating emotions across different cultures. “Chunni is a fun song adorned with beautiful melodic structure and lyrics full of romance. I love the beats and the frolic they exude. Here’s my first of the many more such musical offerings coming up,” Nigam shared.
Released under Sonu Nigam’s label I Believe Music in partnership with Warner Music India and Global Music Junction, Chunni is a vibrant love anthem powered by upbeat rhythms. The song captures the carefree excitement of romance, positioning it as a soundtrack suited to weddings, celebrations and festive playlists.
Rajan Navani, Chairman of JetSynthesys, said: “Chunni is a celebration of India’s rich regional music and storytelling traditions. Through Global Music Junction, we have been able to strengthen and scale the impact of our regional creators, taking authentic regional music and artists to wider audiences with meaningful cultural collaborations. We are proud to partner with Sonu Nigam in bringing Haryanvi music to the global stage with a song that is both heartfelt and deeply rooted in its cultural heritage.”
Rajkumar Singh, CEO of Global Music Junction, added: “At Global Music Junction, we have been committed to taking India’s rich regional music to a global audience while fostering meaningful collaborations between mainstream and regional artists. Chunni is a natural extension of that vision. We are delighted to bring together Sonu Nigam and Renuka Panwar on a song that celebrates the vibrancy of Haryanvi music and its growing cultural influence. These collaborations not only expand the reach of regional music but also celebrate the richness of India’s linguistic and cultural diversity.”
Over the years Nigam has delivered chartbusters in 32 languages across different musical genres. With Chunni he has entered the Hindi-Haryanvi space for the first time.
The song is now available on all major audio and video streaming platforms.