Rabbi Shergill on Why Today's Music May Not Last as Long
Rabbi Shergill says music labels once filtered songs, and their absence may be hurting longevity. Is today's music built to last? A look at both sides of the debate.
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“Rabbi Shergill on Why Today's Music May Not Last as Long”
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6 Oct 2026
Key Highlights
- His view: Rabbi Shergill says the "basic minimum filtering" once done by music labels has disappeared.
- Longevity question: He says 90s and 2000s music produced songs people still listen to, citing Lucky Ali and Hariharan.
- The test: "In the next 20 years, we will get an answer," he says.
- His own proof: "Bullah Ki Jaana" was the most played non-film song of 2005 and remains popular today.
Rabbi Shergill believes the music industry lost something important when traditional labels stopped being the main gatekeepers.
"The parameters of the industry have changed a lot. The specifics have changed a lot. Earlier, there used to be a music label," he told IANS. "The music label had its own A&R. The chairman, directors and gatekeepers of the music label used to be there. And an artist had to please all of them."
The Filter Artists Didn't Appreciate
Rabbi admits that many artists resented these gatekeepers. "At that time, we used to feel that these people were not associated with the audience... But what we could not see at that time was a basic minimum filtering."
