Ziad India Entertainments’ 5 Year Quest for Talent in Indian Cinema
New Delhi [India], February 16: In the realm of Indian cinema, the term “entertainment” has often been synonymous with flashy action and romance, overshadowing meaningful and relatable content. However, there...
New Delhi [India], February 16: In the realm of Indian cinema, the term “entertainment” has often been synonymous with flashy action and romance, overshadowing meaningful and relatable content. However, there is a gradual shift in audience preferences, with a growing demand for logical storytelling. Many moviegoers now appreciate cinema, signaling a favourable time for entertainment agencies like Ziad India Entertainments to bring their aspirations to fruition.
Founded in 2018 by Mr. Shaji.A.H. and Ms. Betty Sathish Raval, Ziad India emerged with a modest team and a collective vision to establish a cinema production company dedicated to crafting meaningful cinemas using under-utilized, raw talent. In an industry where, commercial aspects often counted over talent, Ziad India aims to break this pattern, focusing on content-driven rather than star-driven cinemas. In a short span, they identified and collaborated with lesser-known talents through auditions and workshops, thereby actively working towards their vision.
