A Box Office Hit or a Blunder of Budget, Here’s Why Housefull 5 OTT Release Is Making News
Is Housefull 5 a box office success or budget misfire? The film’s unexpected OTT release strategy has sparked industry-wide discussion.
If you missed catching the madness of Housefull 5 in theatres, don’t worry, Bollywood’s most chaotic movie is now all set to watched online on OTT platforms, but not in the way the fans expected. Starring Akshay Kumar, Riteish Deshmukh, Abhishek Bachchan, among others, the movie has now officially landed on the Amazon Prime Video, but here’s a catch.
The movie is not free to the regular subscribers yet; the viewers must pay extra to watch the movie. If you want to stream it now, you’ll need to rent the film for ₹349. Once rented, you can watch the film anytime within 30 days, but once you press play, you’ll have to finish it in 48 hours. This trend of early paid releases is becoming very common on the OTT platforms, especially for big Bollywood films.
But here’s an interesting aspect behind the business of this movie.
