Sara Ali Khan Named Longines Friend of the Brand

The renowned Swiss luxury watch brand Longines is thrilled to announce celebrated Bollywood actress Sara Ali Khan as its latest Friend of the Brand. Her vibrant charisma, natural poise, and sophisticated fashion sense perfectly capture the enduring sophistication that defines Longines.

Since bursting onto the scene in 2018 with the heartfelt drama Kedarnath, Sara Ali Khan has risen to become one of the most beloved figures in Hindi films. Her memorable roles in blockbusters such as Simmba, Atrangi Re, and Zara Hatke Zara Bachke highlight her remarkable range and magnetic appeal, winning over both reviewers and fans. Holding a degree in history and political science from Columbia University, Sara is equally respected for her sharp mind and genuine demeanor.

In her own words about the partnership, Sara shared: “I’m delighted to begin an association with Longines, a brand I’ve long admired because we echo similar values. Their timeless elegance, and their respect for legacy truly resonates with me. Longines values authenticity, celebrates grace and precision, and inspires confidence. I couldn’t be happier to join them as Brand Friend.”

India occupies a cherished spot in Longines' heritage, with the company introducing its first timepieces there back in 1878, captivating enthusiasts across generations ever since. This new alliance with Sara deepens those longstanding ties, blending classic Swiss craftsmanship with the dynamic grace of contemporary India.

Through this exciting venture, Longines continues honoring personalities who personify true refinement—not just in appearance, but in mindset: via sincerity, intention, and poise.