Badshah: Rs 1 Crore Hustle Prize Reflects Culture’s Growth
Rapper Badshah says the Rs 1 crore winner’s prize for MTV Hustle Season 5 reflects how far Indian hip-hop has come, as the show returns with the theme ‘Apna Homeground’.
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“Badshah: Rs 1 Crore Hustle Prize Reflects Culture’s Growth”
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6 Aug 2026
Mumbai: Rapper Badshah has said that the decision to raise the winner’s prize for the fifth season of MTV Hustle to Rs 1 crore reflects how far Indian hip-hop culture has progressed.
Speaking about the upcoming season, Badshah said: “Hustle has always been about discovering artists with something real to say. Every season we’ve seen incredible talent come from every corner of the country and build a place for themselves in Indian hip-hop.”
He added: “The ₹1 crore winner prize is a reflection of how far the culture has come and how much we believe in the artists who are shaping its future. This season is all about ‘Apna Homeground’ celebrating where you come from, because that’s where every artist’s story begins.”
