Ayushmann Khurrana and Sara Ali Khan travelled to the Attari-Wagah border to promote “Udta Teer.” The visit became a viral talking point when loud music from the Pakistani side made it hard for them to address the crowd.
The actors were at the Attari-Wagah border in Punjab on October 21. Pakistan began playing Atif Aslam’s Coke Studio version of “Tajdar-e-Haram” at high volume, drowning out the actors’ voices. In the clips online, Ayushmann and Sara are seen trying to speak to the crowd, but their words are hard to catch over the music. At least one video clearly captures the song. theprint
Reports say the track was among those played, and one outlet places the incident during the Beating Retreat ceremony. Who played the music, and whether it was a response to the promotion, has not been established, so it should be described as reported rather than confirmed.
The Rest of the Punjab Trip
Before the border, the two stars visited the Golden Temple in Amritsar to seek blessings ahead of the film’s release. Sara shared a post thanking the BSF, writing that their sacrifice and strength inspire everyone. Ayushmann also sang “Jai Hind,” a song from the film, for the crowd at the border. theprintdeccanherald
Why It Matters
For a film about Indian and Pakistani intelligence, the coincidence is hard to ignore. “Udta Teer” is a spy comedy directed by Aakash Kaushik in which Ayushmann plays an ISI agent who comes to India and loses his memory. He then believes he is a RAW agent. The film also stars Rahul Bose, Ram Kapoor, Suhail Nayyar, Gulshan Grover, the late Mukul Dev, Raghubir Yadav and Brijendra Kala.
The clip has given the film a burst of free attention in the final days before release. Some of it has been light-hearted, with users making jokes about the actors being overshadowed. Whether that converts into ticket sales is an open question, though it is unlikely to hurt a film that has not yet opened. theasianmirror
Release Details
As of October 22, “Udta Teer” is scheduled to arrive in Indian cinemas on October 23. It is a theatrical release only, and there has been no change to the date. mamaraazzi
What Comes Next
All eyes now turn to opening weekend. Box office numbers and audience reactions will show whether the border moment helped, and whether the film’s mix of espionage and comedy lands. Bolly Orbit will update this report with any developments.