Salman Khan’s name is on a major new real estate project in Punjab, but he was not at its launch. He sent a video saying that, owing to unavoidable circumstances, he could not make it that night, but his heart, spirit and best wishes were with the audience. newsbeep
The development is associated with Punjab-based GB Realty and Jacob & Co, the luxury watch and jewellery brand. The team released an ad featuring Salman on Saturday night, which was shared on his fan handles. The project is reported to be in Mohali, with GB Realty planning an investment of between ₹2,400 crore and ₹2,500 crore. It falls in the branded-residences segment, where a luxury brand’s name and design identity are part of the property’s positioning. Salman Khan launches high-rise luxury residential project in Punjab; misses event due to 'unavoidable circumstances' +2
Name and Specifications
Earlier reports said three names, SK Towers, The Salman Towers and Salman Khan Towers, had been registered for the development. Some outlets report six towers with 3- and 4-BHK apartments. But the number of towers, configurations, pricing, launch timeline and the precise nature of Salman Khan’s association await official confirmation. Treat the specifications as reported, not final. newsbeepnewsx
The Security Angle
Reports say Salman skipped the event because of threats from the Lawrence Bishnoi gang. This is the media’s explanation. His own message mentions only “unavoidable circumstances,” and no official statement ties the absence to a threat. The gang has a documented history of threats against him, and, as the source text notes, Tiger Shroff was recently shot at in Mumbai. Reports note that his absence came amid threats from the gang, which allegedly opened fire at Shroff earlier this month. In Shroff’s case, Mumbai Police have said the claim of responsibility is unverified, so the link to Salman’s absence is speculation. newsbeep
Why It Matters
A star who is the face of a project but cannot attend its launch shows how security considerations are now shaping public appearances. For the developers, a video message keeps the star’s endorsement while avoiding a crowded live event. The naming adds another dimension: it is rare for a residential tower to carry an Indian film star’s name, as a Times of India report noted.
On the Work Front
According to the source text, Salman is shooting for “Monster,” which also stars Nayanthara, and is drawing attention for “Matrubhoomi.” I could not verify these titles in my search, so check them before publishing.
What Comes Next
Watch for official details from GB Realty and Jacob & Co, including pricing, timelines and Salman’s role, and whether he appears in person at a later event. Bolly Orbit will update this report as developments emerge.
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