Asian Paints Sharad Shamman Celebrates the Legacy of Durga Pujo through a New Festive Film
Decades come and similarly go, evolving styles and trends. What remains, is the spirit of celebration and togetherness which is constant. Through the course of 37 years, Asian Paints Sharad Shamman has nurtured, inspired and championed Bengal’s festive soul, Durga Pujo. Paying a musical tribute to the changing tones of Sharodiya, and to celebrate recognition […]
Decades come and similarly go, evolving styles and trends. What remains, is the spirit of celebration and togetherness which is constant. Through the course of 37 years, Asian Paints Sharad Shamman has nurtured, inspired and championed Bengal’s festive soul, Durga Pujo. Paying a musical tribute to the changing tones of Sharodiya, and to celebrate recognition of the festival as a world heritage by UNESCO, Asian Paints has launched their new film for Sharad Shamman.
Asian Paints Sharad Shamman 2022
The film opens in the 80’s, exploring the journey of a music video through decades. Marked by retro music, complete with disco riffs and octa-pad beats, the 80’s move on to the 90’s, with pop rock signatures of the times. The song progresses into the 2000s, with the first flushes of electronica. Each decade is represented by an Asian Paints paint can from the times. The film echoes the core sentiments that styles and customs may change, but the spirit of Sharodiya stays the same.
