In Bollywood, a film's music usually catches on after the trailer, the promotions and the opening weekend. Composer-singer Himesh Reshammiya says Yeh Prem Mol Liya has done it the other way round. Its songs have caught on before the film has even reached theatres.
In a celebratory Instagram post with pictures alongside Ayushmann Khurrana and Sharvari, Himesh shared his excitement about Sooraj Barjatya's upcoming film and its soundtrack.
"Jai MATADI Let's Rock Yeh Prem Mol Liya , what an outstanding movie #sooraj Ji has made, genuinely promising you a movie which you will love and cherish and every performance in the movie is mindblowing @ayushmannk@sharvari are just fabbbbb and the entire cast and every department are in full form, and special thanks to everyone for making the music of Yeh Prem mol Liya into an epic blockbuster hit before release which is so rare," he wrote.
Why a Barjatya soundtrack still matters
Himesh's phrase "which is so rare" fits the moment. These days, songs often rise and fall with short-video trends. A soundtrack that builds a following on its own before release is uncommon. It also suits the director. Sooraj Barjatya's Rajshri Productions has long relied on melody, family values and songs people sing together, and his films have often been remembered as much for their music as for their stories.
For Ayushmann Khurrana, the film puts him in a classic family-drama setting. For Sharvari, who is fast becoming one of the most closely watched young actors in the industry, a Barjatya project brings the kind of mainstream exposure that can shape a career.
Indian Idol becomes the promotion stage
Himesh also said one of the pictures, courtesy of Sharvari, was taken on the sets of Indian Idol. The film's cast and Barjatya promoted the movie there, and contestants performed its songs.
"Grateful To God and this pic ( courtesy @sharvari ) is from the sets of our blockbuster hit show Indian idol where the cast of Yeh Prem Mol liya and the super legend #soorajji were v happy to promote yeh Prem mol Liya where the fab singers from the show performed to yeh Prem mol Liya songs brilliantly and they also performed to other super hit songs, this weeks episode is Yeh Prem mol Liya special and it's epic, what an episode, historic vibe," he added.
Himesh has returned as a judge on Indian Idol: Legends Return. That gives the film's music a ready-made primetime platform, and music reality shows have increasingly become a launch route for film albums.
When he announced his return to the show on October 5, Himesh promised "Indian Idol ke itihaas ki sabse bari jung" (the biggest battle in the history of Indian Idol). He added, "Kyunki sirf ek baar jeetna kaafi nahi hota, baar baar jeetna padta hai" (Because winning just once is not enough, you have to win again and again).
A composer still in form
Himesh has more than 1,300 credited songs. He began as a music director with Pyaar Kiya To Darna Kya in 1998 and made his acting debut with Aap Kaa Surroor in 2007. In 2025, he was ranked #22 on Bloomberg's World's Most Influential Pop-stars list, the only Indian artist on it.
With his own words that winning once isn't enough, Yeh Prem Mol Liya looks like his next test. The songs have already won listeners over. Now the film has to do the same at the box office.
This story is based on a post shared on Himesh Reshammiya's official Instagram account.
