Eisha Singh Says Younger Viewers Are Reshaping TV Storytelling
The 'Juhi Mui' lead tells IANS that audiences now expect television to entertain and inform, pointing to gaps in public understanding of autism.
MUMBAI, July 1 — Television actress Eisha Singh said the younger generation is increasingly shaping the content made for Indian television, arguing that shows now carry a dual responsibility to entertain audiences and raise awareness of socially relevant themes. She made the remarks in an interview with news agency IANS.
Her comments arrive as she headlines "Juhi Mui," a Colors TV drama built around autism awareness — a subject that remains poorly understood across age groups, according to the actress. The show marks one of the few mainstream Hindi fiction attempts to place a neurodivergent protagonist at the centre of a prime-time serial.
'Storytelling must evolve'
Asked whether television narratives have shifted with changing audiences, Singh linked content trends directly to viewer demand. "Whatever you watch ultimately reflects what audiences want to see. As times change, storytelling must evolve as well," she told IANS.
The actress said the timing of her current show was significant given persistent gaps in public awareness. "There are many people today, across different age groups, who still do not fully understand what autism is. Even among my friends, there are people who are unaware of it. We need to educate ourselves and understand autism properly," she said, according to the IANS interview.
Inside 'Juhi Mui'
In "Juhi Mui," Singh plays Juhi Suri, a young woman on the autism spectrum with an exceptional memory and a sharp grasp of legal concepts, who pursues a career in law while navigating social judgment. The series premiered on June 29 and airs Monday to Friday at 9:30 PM on Colors TV, streaming on JioHotstar, the channel confirmed at launch.
The ensemble cast includes Sanjay Suri as Juhi's father Rajendra Suri and Vijayendra Kumeria as Inspector Sanyam Singh. The show is produced by Rose Audio Visuals.
Preparing for a sensitive role
Singh, known earlier for her work in "Ishq Ka Rang Safed," said she spent considerable time researching autism to ground her portrayal. "This is a very sensitive subject, so I wanted to approach it with sincerity and responsibility," she told IANS.
She added that much of the performance relied on non-verbal cues. "There are many scenes where dialogues are not the primary means of communication, and the expressions cannot be exaggerated either. Sometimes people on the autism spectrum feel everything deeply but may not always express it in a conventional way," she said.
Context and comparisons
Since its announcement, several trade publications have noted similarities between "Juhi Mui" and the 2022 South Korean drama "Extraordinary Attorney Woo," which followed an autistic lawyer at a top law firm. The makers have not publicly described the show as an official adaptation, and Colors TV has positioned it as an original attempt to bring neurodiversity into mainstream storytelling.
For a genre long dominated by family sagas and romantic dramas, the series represents a bet that socially themed content can hold a prime-time slot; it replaced the long-running "Mangal Lakshmi" on the schedule, according to industry reporting.
Whether "Juhi Mui" sustains viewership through its run will offer an early signal of audience appetite for such themes. The show continues its weekday broadcast on Colors TV.
Story sourced from an IANS interview, with show details verified via Colors TV launch material and trade coverage.
