UAE Investors Eye India’s OTT market
New Delhi [India], March 28: India’s video streaming audience numbers over 547.3 million as of August 2024. The cheaper internet has propelled the OTT users to a record high. While...
New Delhi [India], March 28:India’s video streaming audience numbers over 547.3 million as of August 2024. The cheaper internet has propelled the OTT users to a record high. While active paid subscriptions are not making much advancements, smartphones remain the dominant choice for online video consumption, with 97% of viewers using them, and a significant 81% relying exclusively on their smartphones for OTT content. With increase in advertisement revenue, the investors from the UAE and other countries are looking to grab a pie of the fast-rising sector.
Recently, UAE-based investment firm Royal Cut Investment invested AED 50 million in Royal Rapchee Entertainment as the firm launched its advanced OTT (Over-The-Top) streaming platform ‘Royal Rapchee’. The platform is initially launching in the UAE and India. In the next phase, it plans to introduce franchises across other Asian countries, including Pakistan, Bangladesh, Nepal, and Sri Lanka. Subsequently, the platform will further expand into key Middle Eastern markets such as Saudi Arabia, Qatar, Bahrain, and Kuwait.
